What if your strategy isn’t broken—your execution is just misaligned?

Most organizations don’t fail because of bad strategy.

They stall because how teams think, listen, and act falls out of sync. 

A fast diagnostic for leaders who need clarity now. 

Kyle Harkema, executive, professor, and consultant.

Strategy doesn’t live in decks or documents.

It lives in behavior.

Organizations invest months in planning, then execute in fragments. 

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Everyone is working hard. But not in the same direction. 

When strategic orientation is misaligned, even strong strategies quietly fail. 

Strategy lives or dies in how an organization behaves.

After two decades as an executive, professor, and consultant, Kyle noticed a pattern that never went away.

Firms don’t struggle because they lack ambition, intelligence, or vision.

They struggle because their behavioral orientations are misaligned. 

That insight became the foundation of a new diagnostic framework. 

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Introducing the Strategic Orientation Index™

SOI™ is a research-backed diagnostic mirror that reveals how growth in your organization actually works. 

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How you think

Entrepreneurial
Orientation

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How you listen

Market
Orientation

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How you act

Entrepreneurial
Marketing

Not what leaders intend. What teams repeat. 

From confusion to clarity—confidently.

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Diagnose your organization’s strategic posture 

Map your firm to one of five strategic personas 

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Identify where misalignment is stalling execution 

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Act using playbooks designed for your specific posture 

Your SOI™ score turns abstract strategy into observable behavior and actionable next moves. 

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When strategic orientation aligns:

Because in the end, strategy isn’t what gets written down. It’s the actions that get repeated.

Kind Words

Kyle brings creativity and strategic rigor together. He identifies blind spots, aligns cross-functional teams, and turns strategy into execution that drives real growth.

Kyle has a strong level of inclusiveness and collaboration in driving change and works with great integrity and passion.

Kyle always brought a thoughtful and analytical perspective to addressing challenges and planning for future growth, challenging us to think beyond traditional offerings.

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Get clarity before your next strategic move.

A diagnostic mirror for leaders ready to act. 

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